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“Project Orca” Cost Romney the Election because they didn't test it enough. This would have made the difference. The election was so close, that several single things would have made the difference... I'm glad to hear Romney was doing this. Two other things the RNC could use that Obama uses technology wise are

1) The email server groups. In 2008 there were something like 16,000 email lists that you could be apart of. Example "Atlanta For Obama" and "Cobb Women for Obama". Obama actually allowed for users to create any list they wanted. They would allow for you to search for email groups using key words like Atlanta, women, Fulton, Jews, whatever. Then you could be apart of an email group that when anyone emails it that you get the email. Groups ranged from 5 to 10 people to larger like 200 people. People made friends with many other like minded people. They talked real time over email about what is going on, what people are saying about their candidate and what people are saying to successfully refuting that. Everything. It was amazing and the RNC didn't do it.
2) Events!!! Obama allowed people to create events on their website. Whatever they wanted and whenever they wanted. Obama allowed these events to be tied into a donation system. You could create a fundraiser at your house called "Cookout This Saturday For Obama" and whoever signs up can only sign up after giving a $10 donation to the website... Things like Debate watch parties. Anything! It was amazing and a lot of fun for these people. Obama supporters came to create many friendships from it with like minded people... The RNC did not do this! They only displayed "events" that had to do with where Romney and Paul Ryan were.