Yep. There is an Obama for America office not too far from me. Three months or so ago, I saw a guy in 2012 Obama shirt and button in the grocery store at 9:00 at night. It was clear from his appearance, he was just wrapping up a long day. They had crews of workers in the trenches cranking it out months ago micro targeting each area. Obama won our county by a much larger margin than I would have expected. They won in the GOTV, and we need to quickly evolve there. The Romney campaign made massive improvements on the digital side over four years ago, and they did develop a much more advanced microtargeting database. They need to take that and evolve into our side’s version of OFA. The one thing in world I can give credit to the Obama era is that they have taken campaigning to a whole new level using technology and grassroots organization.
Very true. I believe the Dems' intensive and superior "ground game" was by far the most important factor in Obama's slim victory.
I and others posted on that topic on this thread: Dems' winning strategy: Early voting + bribes = Obama victory