I called him 4 years ago THE FACEBOOK PRESIDENT... I do not think most realize how powerful and hip social media is.. this is POP culture and where the nation is going... get onboard with these tools and reality and learn to use them for your message and image or fade away.....
One point I haven't seen anyone make, but I think had an impact is the loss of Andrew Breitbart.
No other conservative knew how to use the "New Media" and actually reach the disillusioned liberal (since he, like me, had once been one) and explain WHY conservatism is more moral and just than the liberal approach.