[Utmost Certainty]

Ed Goeas, of the Tarrance Group, agreed, saying, "The difference between [firms like his and POS] and the newspaper polls, public polls, is that if we're wrong we lose clients and we don't get any new clients. If the newspaper polls are wrong, they get another news story about the numbers moving. And so we have to be very specific and very right where actually it serves to [public pollsters'] benefit if in fact they're letting the sample float…

Bears repeating.

[Arthurio]

If the media polls are wrong, they’ll just say there was a late surge.