If you watch the whole thing...I get the impression that Moran’s son never took the interview guy serious and gave a sarcastic answer. On the scale of the video being worth anything....I’d give it 1.5 stars at best.
I got the impression that the whole idea disgusted him. In fact, he tried to dissuade O'Keefe's camera person from spending his energy that way. Still, he did "help" the guy in performing an illegal and despicable act and knew how to do it.