No point in saying things nobody but us would agree with unless you want to lose. The ad is good.
The ad pretty much sucks and there was definitely NO need for the line that “both me and Obama care about the poor and the middle class.” That is the exact same garbage that McCain did last time, saying Obama is a “nice guy.” George Bush Sr. didn’t walk around talking about how nice a guy Michael Dukakis was. They made him into an unelectable caricature and a national laughing stock. There is simply no need for that line in the ad at all. The rule in political ads is if you can’t say anything negative about the other candidate, DON’T SAY ANYTHING AT ALL! Pepsi doesn’t run an ad saying “Coke and Pepsi are both good, but we think we’re a little better!”
Romney also has to do more than refer to “my plan.” The lack of specifics about what makes his plan so different and better is NOT going to win anyone over. That’s why Clinton’s speech at the DNC was so well-received. He gave a lot of specifics. People WON’T take the time to fact-check what he says, so accuracy doesn’t matter much, but when they hear specifics, it makes the argument sound more convincing to them. They assume the person knows what they’re talking about and isn’t just spewing empty BS. It’s the difference between reading a book report from a kid who read the book and one who didn’t and just writes up a generic review.