Yeah, I was somewhat put off by the Kel-Tec brand, too, but it's been out a while, and the reviews are not all that bad.
I just wish they had a model in 20G so one need not use special ammo to get low recoil (not for me...I'm a big guy, but my wife, fully dressed and soaking wet weighs about 98 lbs). But if I was a shop-owner in a "flash-riot/theft" area, I "would" own one of these.
My husband uses the reduced-recoil shotgun rounds in cowboy (targets are close, no need to beat yourself to pieces over a knockdown target that’s 10 feet away). I have a 20 ga. for sporting clays for the same reason - but my go-to shotgun is a Rem 870 pump. Old reliable (it’s also the standard shotgun for HRC hunting tests, I can work it without having to think too hard because I’m using all my brain cells trying to handle my dog!)