[tanknetter]

“This fight was never about “freedom of speech” or “freedom of beliefs,” Moreno said in the statement.

...

The chain also said it would refrain from engaging in political or social debates.

Deciding to refrain from engaging in political or social debates MAKES this a "freedom of speech/beliefs issue".

However, I agree completely with the sentiment that CFA is taking a proper and legitimate stance here. The fact is that they're a restaurant chain, not a public interest or activist group. I doubt very much that the owner(s) and investors are going to feel compelled to "restrain" themselves on a personal level when it comes to either speech or political donations.

[fwdude]

However, I agree completely with the sentiment that CFA is taking a proper and legitimate stance here. The fact is that they're a restaurant chain, not a public interest or activist group.

This is a false characterization. Corporations, particularly large ones, nearly ALL get involve in civic activities that promote what is perceived as good for society. It's good business and promotes family values, a plus for businesses.