The Tea Party and Social Conservative focus should be on marginalizing the "old line RNC types" rather than launching a 3rd party. Why abandon the field to them? More effective to outnumber them.
The democrat party would be a more compatible fit for some of these GOP hacks.
LLS
Rule #2 is that you never, ever, cross your heart and hope to die NEVER let a Democrat or a RINO get a seat on your state committee!
If you want to run a revolution you start at the counties and the state, or like that little bunch of lawyers in DC, actually round up someone to run on the Democrat ticket every time they end up failing to run someone in some available slot. They're running a guy for Governor, as a Democrat, to beat out former Governor King. The Republicans thought they couldn't beat King. Now these guys are doing what the Republicans up there never thought could happen.