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I had to read this a few times before it dawned on me..
“its customers remain confused by the new pricing strategy that ditched hundreds of sales in favor of every day lower prices.”
Seems to me like their customers (mostly woman I assume) won’t pay $100 for a pair of jeans unless it’s being marked down from $200 and on “sale”. Never mind the fact that the “original” price was only set to make the sale price look like a barging. LOL… got to love retail. Not sure what this all has to do with gay people. Maybe I missed some news.

Not sure what this all has to do with gay people. Maybe I missed some news.

Penney's adopted some gay friendly policies and used Ellen DeGeneres in their advertising. So, it's not clear how much of their drop in sales might be due to their new pricing strategies and how much is due to boycotts by customers who disagree with their gay friendliness.