What marketing crises? These guys are American marketing hero's. They've never had so much free publicity and business. The country is 98% heterosexual, so what's the big deal? Homosexuals are only 2% (and that's only if you count those in prison who don't have a choice). They just make so much noise, people think they're more than 2%, but they're not.
Just say "no" to the homosexuals, and support the restaurant with your business. Join the party. Have a tasty chicken sandwich.
Please, the plural of hero is heroes, not hero’s.