What are you talking about?? He's crying racism - that gives him 15 minutes of sympathy fame and he'll get $$$$ to help alleviate his hurt feelings.
He has neither need nor desire for 15 minutes of fame. The man is already legendary. He simply stated an incident occurred. He chose to sign with Boston, knowing its history of racial insensitivity. He doesn't expect anything to come from this. He just mentioned it during a presser and said he doesn't want to go back there again.