Skip to comments.Campaigns seek edge with edgy Twitter blitz
Posted on 07/08/2012 6:38:07 AM PDT by dirtboy
Can Twitter matter?
The Republican and Democratic Parties think so. In this tight presidential race, a national battle is on. And the ammo includes thousands of tweets, 140-character messages shot off to hundreds of thousands of followers, a blizzard of news, talking points, zingers, datelines, and instructions to the faithful.
Nowhere is it fiercer than in Pennsylvania. The commonwealth has lost 45 percent of its electoral clout since 1932, and it hasn't backed a GOP presidential candidate since 1988. But in a year when every electoral vote is golden, Republicans swear it's in play and Democrats are fighting as if it is.
In New Jersey, which is not considered a swing state, Twitter is but one among many media. In Pennsylvania, swinging like crazy, Twitter might be crucial.
As Kirsten Kukowski, spokeswoman for the Republican National Committee, says, Twitter "has become how news gets started, and how that news is amplified."
How do their strategies differ? For Team Romney (@MittRomney), it's a way to broadcast talking points. For Team Obama (@BarackObama), it's for grassroots organizing
(Excerpt) Read more at philly.com ...
More dumbing down of America.
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