When Starbucks first opened I figured it would never make it...who would pay four bucks for coffee???? Tea ???? Maybe
This is a business miscalculation of staggering proportions.
Tea’s had over 200 years to take hold in the U.S.
Um, it hasn’t.
Despite attempts from snotty food fascists to convince us we’re wrong, that tea is so much more sophisticated and healthier (evidence, please?), Americans drink coffee.
There are restaurants in China that feature “therapeutic foods”, offering menu items that are helpful for treating common problems.
Everything from unusual dietary needs, to spicing foods with medicinal herbs to treat particular conditions.
There are a lot of ways this could work in the US as well, with our rather odd ground rules that it could not be sold “to treat any medical condition”, which alternative treatments must have. But that still leaves a lot of latitude.
Just wait until Moochelle realizes there’s a boatload of sugar in all those mocha lattes and now sweet teas. You’ll only be able to buy a wee little playset size tea cup sweet tea for $4.