Can't see how pandering to perverts helps him in that regard.
These folks would probably be voting for him already and he is most likely turning off a lot of possible voters with family values.
Cash. Money. Tons of it. PACs piled on PACs stacked on SuperPACs, trying for 20 years now to flush conservatism right out of the body politic with huge lube-jobs of targeted political money.
A couple of those PACs are in the habit of shooting max donations and steering/bundling lots more, to people opposing anyone with a smell of "family values" about him -- even at the alderman level, or county commissioner, or state representative in some flyover High Plains state like Iowa.
George W. Bush was cozying up to the Log Cabins back in 2000, while sending Rove around to hold hands with -- and lie to -- the Ralph Reed-led Christian Coalition Republicans, at the very same time Bush was dining in state with the Loggies, and his advance woman Mary Matalin was telling the gays that Bush favored SSM, opposition to which she branded "unfair". No, really -- it's out there. Old article from 10-12 years ago.
Money, tons of money, from people who never had to raise kids, but who have all sorts of hate for those who did.