Not sure making the Media the brunt of a political campaign will do anything more than give them more fuel for the liberal fire that already burns there.
The Media is left wing and biased, not much anyone can do about that except continue to let them cut their own throats. It has just about killed the NYT and Wapo, an MSNBC is a joke. The papers show the bias of their owners:expecting any different this late in the game is a joke.
It's not about winning votes going Gingrich (it could); it's about winning the most votes and taking away solid blue states.