Maybe so. But the question is what about Starbucks itself? When is that bubble going to pop? Dropped by one of their stores and bought a plain black coffee today. Horrible. Like drinking acid. McDonalds sells better coffee. And SB's frappuccinos and other sweetened drinks are basically just mediocre coffee shakes that have no coffee flavor. You can get a better one at Dairy Queen. Hard to understand the appeal.
My sister gave me a Starbucks card for my birthday last August. I haven't used it yet. In fact, I've only been inside Starbucks about 4 times since last August. I have 4 cards with money sitting on them. I don't do well with milk and the soy alternatives don't taste very good. The teas are boring. What to do? Starbucks makes their money selling sweetened flavored milk that sometimes includes coffee. It's not anything I want to drink. The casein rips up my intestines. The sugar makes me fat. Who needs that? The plain coffee does taste acidic and nasty.