No, it is not. Every insurance carrier out there have been pushing for preventive care for at least the last 10 years. I work for a Fort500 company and the health insurance carrier is constantly sending us mailers at home to remind us to go in for physicals and such.
The ambitions of the insurance companies have NOTHING to do with health. They are looking at risk management ~ they pass through any additional costs to the insured parties ~ but the insurance company minimizes its own risk even if they don’t minimize your own.