I have to say, in AM680’s defense, here again....it wasn’t their choice. “Ownership” of Limbaugh’s programming, not the station itself, decided to pull it and put it on another local (FM) station that they owned. IOW, stick it on one of their own properties vs. AM680. I imagine the station management got very, very drunk the day they learned of this.
http://en.wikipedia.org/wiki/WKDN
>>WKDN (106.9 FM) is a radio station licensed to Camden, New Jersey and the Philadelphia market. The station is owned by Merlin Media, and is currently operated under a local marketing agreement by WKDN's former longtime owner, Family Stations, Inc..On December 6, 2011, Merlin Media, LLC announced it would acquire WKDN from Family Radio. Since the sale was completed on March 6, 2012, Family Radio has continued to operate WKDN under a local marketing agreement while Merlin constructs new facilities for the station. Based on web domain reservations and programming changes at other Philadelphia stations, Merlin is expected to convert WKDN to a format of news, talk, or news/talk combination. (The former format would mirror that of Merlin stations in New York City and Chicago.)
CBS owns WPHT.
As it says in article:
>>Premiere recently notified WPHT they will be syndicating Rush Limbaugh on a new station in Philadelphia,” CBS Radio said in a statement emailed to the Daily News. “As a result, we are pleased to be able to now showcase Michael, who is a well-known and acclaimed broadcaster in Philadelphia, in this new time period.
So maybe Premiere pulled to have WKDN run him (Merlin) and/or
CBS wants to have Smerconish in that slot. Right now
he’s 3-7 pm, though he does a national edition at noon
I think (WTKK in Boston runs him)
Also from the philly.com article:
>>Smerconish will be a major change in tone from the bombastic and unfailingly conservative Limbaugh. Although he was once a local GOP official and has conservative views on some issues like racial profiling, Smerconish backed Obama in 2008 and has become a registered independent.
In any case Rush will be heard by the people who want to hear him, and will continue to make oodles of money, as will the station he is transferring to, whomever that is.
The station he's leaving, well, good luck to them. It is possible to make money without airing Rush's show. But it is more difficult.