I actually heard it was the other way around.
He gives the show to the station for nothing but he only allots them a limited amount of local insertion air time and the rest of the advertisers are his.
I could be wrong, but that is what I heard a few years ago.
>>He gives the show to the station for nothing but he only allots them a limited amount of local insertion air time and the rest of the advertisers are his.<<
That isn’t how he described it the other day, but maybe I mis-heard...