They won’t admit it in public....but by the end of this year....my humble guess is that they lose around forty percent of their business. They will likely rename themselves or sell their operation onto another company. It’ll be hard to find another AM radio show that has such a big national audience, for the price they charged. And several shows....probably won’t accept them.
I've got to think that the conservative talkers, esp. Hannity and Levin who are close friends of Rush, won't have anything to do with the sponsors that pulled out, esp. the ones that made snotty comments.