As a pollster, I doubt that Romney’s speech writers pay any attention at all to Mitt’s actual positions, and he does have positions - liberal ones. What his writers do is poll his intended audience and write phrases that poll well with that group. Romney practices until he sounds mechanical, which is a huge step up from insincere, and then Mitt gets the support of 25%-30% of the GOP voters in that area. Sadly, that’s enough to win a few early states.