The half time shows are boring. Madonna and the other talentless mattress-backs lip-synching to music that sounds like someone threw a full China cabinet down a flight of stairs.
perhaps, but the halftime got the highest rating of the entire game
http://www.chicagotribune.com/entertainment/sns-rt-us-ratings-madonnas-super-bowl-halftime-show-edges-out-the-game-20120206,0,4247817.story
and since the networks are fervent capitalists when it comes to advertising sales, that's the big dog