Pepsi Beverage Guru Massimo d'Amore to Retire (Pepsi-Obama logo architect gets the boot...)

Ad Age ^ | 2/9/12 | Natalie Zmuda

[jimbo123]

Massimo d'Amore, the divisive figure at the center of many of PepsiCo's biggest marketing campaigns over the past several years, is retiring.

-snip-

Mr. d'Amore has cast a long shadow at PepsiCo and in the marketing world. A charming Italian, he has been lauded as both innovative and creative, but has also been a lightning rod for controversy. He oversaw the creation of new logos, packaging and marketing campaigns for several brands, including Pepsi, Tropicana, Gatorade, Mtn Dew and Sierra Mist.

[jimbo123]

[jimbo123]

Pepsi versus Coca-Cola stock performance comparison. It's clear that Nooyi's lovefest with Obama was disastrous for PepsiCo shareholders.

[unixfox]

These billboards starting popping up right after the election. Pathetic.

[pieceofthepuzzle]

It all goes to prove that soda drinkers are racist.....