Stewart Stevens: "Beginning his political career in his native Mississippi, Stuart worked on Thad Cochran’s campaigns and has gone on to help elect more governors and US Senators than any other current Republican media consultant."
Key People-in running the campaign are: http://www.p2012.org/candidates/romneyorg
Crist is one of many Republicans they have handled and of course money helps--they don't do it out of the goodness of their heart or even if they don't genuinely like the person--it's all business! $$$$$, it's their newest gig or challenge til the next guy who you will or will not like.
The Candidate who has the Best "likability" rating usually wins.
The People Believed Reagen to be Genuine, overlooked his reported faults in his own life [media reported family issues etc], felt Confident that Reagen was taking care of them first and foremost, keeping them safe; was Tough when being Tough with the Soviet Union meant standing up for the United States of America; so they themselves could get on to business as usual of going to work every day, raising a family, building a company, getting their kids off to college-all going for the American dream--It was about Confidence which came from his Likability. People believed Reagan was the Real Deal! He was tough when he needed to be, and sympathetic to the needs of the people when he needed to be--- He was not difficult to figure out!
Obama will lose; as he has lost the likability factor, and I said in another post; his opposition[us and many of his own previous supporters] only need to be repeatidely shown camera ready stills of all the family vacations [and those of Michelle's slipping out for a quick getaway], golfing, his door closed with a line of Republicans and Democrats standing outside____you fill in the blanks_____. Obama shown in "stills" of when times are tough in America and everyone else in the world is having it tough--the life the president is enjoying while they are exhausted from having to play the role of Sisyphus in the film, in exchange for supporting Obama's own
"Life Is Good" But Not For Hard Working Americans, the Unemployed Who Continue To Remain Unemployed, The Cost of Filling Up That Tank of Gas, As Obama Jets In "His Ride" To Hawaii..we an go on and on--And this can easily be produced by a First Year Film Class ..even without sound [The Artist] and sent a message back to Obama his playing the Class Envy Card will come right back to bite him in his royal A$$.
HIS Focus word in the last election was HOPE, this time it is simply CLASS ENVY. Republicans began to have a good message with Taxes under Cain and Paul; but then quickly went down hill with issues that have nothing to do with My Life. I just see too many roosters in the hen house mentality.
Obama, as before, has no accomplishments to run on, no success in leading, promises broken--How difficult is it to Vote Obama out?
Sorry!