The Paleo Diet book, quite frankly, is annoying. The first 1/3 is all repetitive sales pitch. The middle 1/3 is the key info, and the last 1/3, as I remember, is recipes & references. BUT it does work, and I recommend looking into it regardless of this fluff. Also, IMO it is actually a bit less sustainable than Atkins, but a lot more healthy and a lot more worth sticking with, so I will. I absolutely have to teach myself to like fish. Up to now, I don't and it is an enormous limiter for my paleo efforts.
Both of my athlete sons are using it (Paleo for Athletes - modified a bit from the "starting point" book). They are experiencing very impressive results. The older of my boys is on a full athletic scholarship. He recommended paleo to my younger son after he and various teammates became stronger, lighter and developed increased cardio capacity using it. He had always been an exceptionally dedicated and disciplined eater before this, so when he reported benefits I took notice. So did his younger brother; he dove into it and lost around 10 lbs of weight he has been trying to peel away for over two years while consistently increasing his maximum lifts at the gym.
Regarding "No Jobs", some have speculated that Jobs' vegetarian diet may have turned his system acidic, and could have been a cause, or contributing factor of his cancer. While this can never be more than (mostly idle)speculation, the paleo info regarding this, and my own observed metabolic changes do make me go: "hmmmm...".
The amazing thing to me is how quickly my tastes changed. I'm eating fish now. I'm eating sardines! I even like them, a little. I have absolutely no craving for carbs - I was in the store the day before Christmas and they had a giant display of Christmas cookies, all I thought was "gross, poison." Last year I would have bought a box and they would have disappeared within a day.
Black coffee. It's a godsend. I need to cut back!
Trips to the store are quite interesting, aren't they? I now can pass by whole aisles, which contain nothing of interest. I'm a regular at the local whole-foods coop, right alongside the crunchy hippy-types. They're not too bad when they bathe, some of the girls are cute.