REUTERS
Posted on 10/19/2011 10:17:00 AM PDT by abb
Rosie O’Donnell is not exactly the savior Oprah Winfrey’s OWN cable network was hoping for.
Despite appearing on the cover of Winfrey’s O magazine and constant promotion on the Discovery Channel network, the October 10 premiere of “The Rosie Show” on OWN produced less than half a million viewers, while “Oprah’s Lifeclass” did even worse, attracting just 333,000 viewers.
And both shows lost viewers the night after their premieres, with “The Rosie Show” dropping more than 36 percent, to 317,000 viewers the following Tuesday, while “Oprah’s Lifeclass,” also dropped to just 279,000 viewers.
But even with the lackluster ratings, OWN execs aren’t ready to throw in the towel just yet.
“The strategy is that they are giving themselves five years to have a hit,” a source close to OWN told FoxNews.com. “There’s no real panic, but if there’s no hit in five years, they’re pulling the plug. The numbers are bad–really bad. For the people who claim to be the best team in television, they just don’t seem to be able to handle it.”
A rep for Discovery Communications took issue with the five-year plan claim, and says that Discovery is standing by Winfrey and OWN for the long haul.
“The five year timeline is not accurate,” David C. Leavy, Discovery Communications’ chief spokesperson, tells FoxNews.com. “Discovery is a very patient investor and someone who builds cable networks for a living. It just takes time. We’re very pleased with where the network is, we’re very pleased with ‘Rosie’ and ‘Lifeclass.’"
Another insider agrees that OWN is here to stay for the time being.
“It’s rare for a channel to launch and then just, quote, ‘pull the plug,’” a top cable network executive told FoxNews.com. “They'll give a channel a certain amount of time, and then they’ll rebrand it.
snip
(Excerpt) Read more at foxnews.com ...
ping
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/10/hollywood-unions-networks-and-studios-mount-anti-piracy-offensive-.html
Hollywood unions, networks and studios mount anti-piracy offensive
http://news.yahoo.com/viacom-ny-court-scrap-youtube-copyright-ruling-175721497.html
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http://www.broadcastingcable.com/article/475466-Media_General_Broadcast_Revenue_Down_13_.php
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http://www.mediapost.com/publications/article/160730/cable-operators-who-once-railed-about-a-la-carte.html
Cable Operators, Who Once Railed About A La Carte Programming, May Need To Go On A Diet
OWN????
Occupy Wall-Street Network?
I saw a commercial for her new show. I thought it was a joke at first.
Maybe they’d do better if they changed the titles to ‘Chicago Shore’ and ‘Law and Order:The Insanity Files’?
Hows that ‘Change’ working out fer ya there Oprahma? With THE ONE as president your world should be flying on wings at this point. Wha’’happened?
LOL - good one!
Ugly left wing dykes probably only appeal to ugly left wing dykes, and that is probably not a very large audience.
Lifeclass is “Lifeless”.
REUTERS
Rosie = waste of space and air
OWN = another Obam-bot’s epic fail
All the soccer moms and gay dudes are mad at Oafrah for pushing Barack Insane Obama on them.
I wonder what EVER made ANYONE think that Rosie O'Donnell could EVER be the "savior" of ANYTHING - apart from her own fat a$$.
Wow. That'd certainly instill confidence in me if I was an employee of that network..
>>> The numbers are bad–really bad. For the people who claim to be the best team in television
The numbers almost have to be bad compared to what they had before. OWN is on the high tier cable packages, the ones you have to pay the most extra to receive. Therefore the tier with the least visibility and fewest potential viewers.
Bad economy means people are cutting back by cancelling these higher tiers, not adding them. If she HAD to leave over-the-air broadcasting, Oprah should have gone with basic cable.
HORK! you owe me a..HORK!HORK!HOOOOAARK! *a little water please...and a mop*
Rosie, said on “The View” once that “steel doesn’t melt.”
She and panel were discussing the attack on the World Trade Center towers.
Tell that to the steelers in Pittsburgh, meathead.
And the roller derby program said
That she was built like a 'fridgerator with a head
According to the low standards set by the OWS mob doesn’t Oprah qualify as a greedy, rich corporatist? Does Oprah pay her ‘fair share’ of taxes or is she getting rich off of the Bush tax cuts? Shouldn’t she redistribute her wealth so the OWS crowd can have their needs supplied?
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