It was chaotic because they (the media) had a hard time getting to her because she didn’t tell them exactly where she would be nor make prior arrangements with them. Hence, they were in Chaos!
And it couldn't happen to a more appropriate bunch. The only thing better would be another four-letter word starting with "H" and ending with "L". Though now that I think about it, that second place is where they will be when Palin is elected in 2012.