At a family gathering on Memorial Day, I was talking with a 60-ish liberal cousin from Connecticut. I don't bother to have political conversations with him anymore, but I did mention that I'm supporting Herman Cain.
My cousin, a retired high school teacher from Connecticut, said: "You mean the Pizza Guy?"
So to the extent that people outside of the conservative movement have heard of Cain, that's about all they know so far.
But most people I talk to have never heard of him.
That opens to the door talking about his time as a mathematician for the Navy designing guidance systems for ballistic missles (rocket scientist), VP of corporate data systems for Pillsbury (computer guy), and chairman of KC Federal Reserve (banker).
I have an in law that is a local branch manager for a regional bank. When I mentioned Cain's time at the Fed, he suddenly got interested. When I explained Cain's entire background, his reply was "Wow, maybe I should give him a look."
If Cain get's tagged as the pizza guy, he'll be in trouble. If his entire life story gets out, he'll make it.