” they still charge insane fees for ads in those books.”
Yup, but a buddy of mine said the best business decision he ever made was buying a full page ad in the Yellow Pages. He claims anything smaller is a waste of money. He says that not only do people just plain see the big ad first, they infer things about the company’s success and status. His business quadrupled the first year he went to a full page ad.
Addendum to my above post;
He has a moving business. Northeastern Ohio. And that was 20 years ago. Maybe not so relevant today!