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Chocolate boss Ferrero dies in bike accident
ABC.au | AFP ^ | 4/19/11

Posted on 04/18/2011 4:39:28 PM PDT by LibWhacker

Italian chocolate tycoon Pietro Ferrero, the joint chief executive of the group that owns Nutella and Ferrero Rocher, has died in a cycling accident in South Africa, a company spokesman said.

Mr Ferrero, who was 47, fell from his bicycle during a regular riding session, probably because he was taken ill, while on a business trip in South Africa, the spokesman said, voicing the group's "deep dismay".

Ferrero had co-run the sweets company with his younger brother Giovanni since 1997.

Their 85-year-old father Michele, who turned the firm into a global leader of the confectionery industry after taking over in 1957, is still the chairman.

Michele Ferrero, 85, is Italy's richest man according to the latest ranking by Forbes magazine, ahead of eyewear tycoon Leonardo Del Vecchio and prime minister Silvio Berlusconi, a billionaire television mogul turned politician.

"Italy has lost a businessman who represented the best qualities of our economic history," foreign minister Franco Frattini said in a statement.

Mr Frattini said Pietro Ferrero "brought an exceptionally important contribution to the 'Made in Italy' brand around the world".

The Ferrero story began in the 1940s in Italy's northern Piedmont region.

A local pastry chef also called Pietro Ferrero began the business with a secret recipe that used nuts to cut down on the more expensive cocoa in a spread that was to be called Nutella and quickly became wildly popular.

The company also owns the Ferrero Rocher, Kinder and Tic-Tac brands.

It had a turnover of 6.6 billion euros ($8.9 billion) in its 2009-2010 financial year - 4.3 per cent higher than the previous year.

It has 18 plants around the world and employs more than 21,000 people.

The publicity-shy firm is entirely family-owned and has stayed away from big corporate takeovers or public listings. Last year, it did however signal interest in bidding for Britain's Cadbury, which was eventually taken over by Kraft Foods.


TOPICS: Business/Economy; News/Current Events
KEYWORDS: bike; chocolate; dies; ferrero; nutella

1 posted on 04/18/2011 4:39:35 PM PDT by LibWhacker
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To: LibWhacker

Willy Wonka has been named a “person of interest”.


2 posted on 04/18/2011 4:42:50 PM PDT by SIDENET ("If that's your best, your best won't do." -Dee Snider)
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To: SIDENET

I didn't do it. Nobody saw me do it.
You can't prove a thing.


3 posted on 04/18/2011 4:46:39 PM PDT by billorites (freepo ergo sum)
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To: LibWhacker
"The publicity-shy firm is entirely family-owned and has stayed away from big corporate takeovers or public listings."

Reminds me of the secretive, and highly successful, Mars, Inc. entirely owned the the Mars family.

4 posted on 04/18/2011 4:52:10 PM PDT by billorites (freepo ergo sum)
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To: LibWhacker
"My henchmen left no trace..."


5 posted on 04/18/2011 4:55:52 PM PDT by SparkyBass
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To: LibWhacker

RIP. Time to get more Nutella.


6 posted on 04/18/2011 5:54:17 PM PDT by newzjunkey (Obama: 64 rounds of golf, 5 hrs per round = 320 hrs golfing. 8 work weeks!)
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To: LibWhacker

There is something to be said for common sense to take it easy when you know you’re not feeling well.

Guy died for nothing. Too bad.


7 posted on 04/18/2011 5:57:53 PM PDT by Secret Agent Man (I'd like to tell you, but then I'd have to kill you.)
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To: LibWhacker

RIP.


8 posted on 04/18/2011 6:11:13 PM PDT by fieldmarshaldj (~"This is what happens when you find a stranger in the Amber Lamps !"~~)
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To: billorites

LOL.


9 posted on 04/18/2011 10:15:32 PM PDT by SIDENET ("If that's your best, your best won't do." -Dee Snider)
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To: LibWhacker

Prayers for the father. It is a parent’s worst nightmare for their child to die first. What a shame. 47 is awfully young to go.


10 posted on 04/18/2011 10:22:42 PM PDT by Freedom_Is_Not_Free (Don't confuse Obama's evil for incompetence.)
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