” ...we unwittingly(?) cultivated a core audience that is predominately white, liberal, highly educated, elite. “Super-serve the core” — that was the mantra, for many, many years. This focus has, in large part, brought us to our success today. It was never anyone’s intention to exclude anyone.
But we have to accept — unapologetically — that this is the franchise we’ve built.
We have to look at this because the criticisms that are coming at us — whether they’re couched in other things — do have some legitimacy. We must, as a starting point, take on board some of this criticism. Before we can set a path, we have to own this.
One choice, at this transformational moment, is to say, “We are satisfied with what we are doing. We — in radio — are providing 11 percent of America with an extraordinary service.” If this is our choice, we need to carefully consider whether we warrant public funding and, if so, what the rationale would be.”
Feb. 25 by Sue Schardt, executive director of the Association of Independents in Radio (AIR). http://www.current.org/audience/aud1105schardt.html
Unwittingly my sweet bippy. A “predominately white, liberal, highly educated, elite” is exactly the kind of moronic audience willing and able to give them money during their beg-a-thons.