[Nachum]

Someone posted the recipe in the comments below...

2 parts WD-40
3 parts battery acid
1 part donky urine

[VeniVidiVici]

I didn’t know they had corn syrup back then.

[xzins]

You forgot the sugar.

24 parts sugar

[fhayek]

Don’t forget the cocaine...

[Cicero]

What about cocaine? The rumor has long had it that the very early version of Coke contained some, which was why it was so habit forming.

[Yo-Yo]

This was on This American Life over the weekend. Hardly 'breaking' news.

Listen to the segment here.

[diverteach]

Remember the old Coke jingle?

“Have a coke and a smile”

You were smiling from the cocaine originally in it.

[mewykwistmas]

Leave it to Fox to over dramatize things. This has been ‘discovered’ long ago.

And I find it hard to believe that someone can’t do the revere engineering thing on a can of coke.

[momtothree]

Not sure if it an urban myth or not but I thought the recipe was kept in some sort of secret vault with armed guards and the whole bit. Corporations are serious about this stuff.. I wouldn’t want to be the one saying that I had the recipe. Just a thought.

[diverteach]

BTW, it was originally served by fountain at the town pharmacy.

[diverteach]

What I really really really wanna know is why Coke taste so much better in the little 12 ounce glass bottles than any other container it’s sold in?

[MichaelCorleone]

I seem to remember several years ago a disgruntled Coke employee has access to THE recipe and mailed it to the President of Pepsi.

Reportedly the President delivered the unopened envelope to the President of Coke.

A man of true character. Some side deals favoring Pepli were made, but I'm sure Coke was happy to oblige.

[rolling_stone]

difference between Coke and Pepsi..
Richard Pryor got burnt on coke, Michael Jackson got burnt on Pepsi

[jonrick46]

Here is the recipe:

The ‘secret recipe’

Fluid extract of Coca 3 drams USP

Citric acid 3 oz

Caffeine 1oz

Sugar 30 (it is unclear from the markings what quantity is required)

Water 2.5 gal

Lime juice 2 pints 1 qrt

Vanilla 1oz

Caramel 1.5oz or more to colour

7X flavour (use 2oz of flavour to 5 gals syrup):

Alcohol 8oz

Orange oil 20 drops

Lemon oil 30 drops

Nutmeg oil 10 drops

Coriander 5 drops

Neroli 10 drops

Cinnamon 10 drops

What confuses me is the 8 oz of alcohol. This sounds like something a bartender would make.

[R_Kangel]

If the recipe is such a mystery, what have they been making and selling us all of these years?

[big'ol_freeper]

LOL... made my night

[johngrace]

I’m holding my ribcage. LOL!

[E. Pluribus Unum]

Not only did the original recipe have cocaine, it had alcohol.

[maine-iac7]

So WHAT is 7X flavour

[Silly]

Little-known fact about the infamous “Pepsi Challenge,” a blind taste test between Coke and Pepsi:

Pepsi used this contest to great effect in television commercials, because it had been lagging behind Coke for a long time.

The reason the taste tests were effective is that they had the subjects take small sips of each cola.

After the broohaha and Pepsi’s new notoriety, professional testers realized that, duh, people do not sip colas. They take big gulps. Pepsi was much sweeter, and people prefer less sweet colas. Sipping was, by design or not, a way to fool their palates and avoid the sweetness factor.

Coke’s foolish response was to produce a cola less sweet than the original formula, New Coke, which of course was a disaster. Their blind tests proved people preferred New Coke 55% to 45%, but again, they were sipping it.

Coke later redid the test with its classic drink and asked people to drink the two colas normally — in their homes — and, what do you know, people clearly preferred Coke.

Malcolm Gladwell spoke of this in Blink; more information about this can be found here:

http://hoppsan.org/jamesb/blogger/2004/11/preference-problem.html

[KC_Lion]

Cocaine is a hell of a drug.