Seriously, from a pure business standpoint WTF are they thinking?
Upon hearing this News how many Liberals out there are going, “Wow, Let me go sign up for AOL”?
Few if any
Upon hearing this News how many Conservatives out there are going, “Wow, I am cancelling my subscription ASAP”?
A lot
A liberal looking for media to suit their needs has a gazillion choices while a Conservative has few. And more people define themselves as conservatives than liberals.
Being the Liberal market is over saturated and there a void in the Conservative market, from a pure business standpoint wouldn’t it make more sense to target the conservative market?
AOL has been obsolete for years, why would anyone go to AOL to get the same news (and spin) they already get from the AP & Reuters just by opening Yahoo or Google?
Not to mention the people who still use AOL tend to be rural where they have fewer internet provider choices and rural people tend to be more Conservative
So Stupid on so many levels
Leftists are much easier to manipulate into buying things with advertising. If the business model includes advertising then going after leftists can make sense. The job of advertising is to make people unhappy with what they have. Conservatives are happy people, are thankful for what they already have, and don't get caught up in keeping up with the Joneses. Leftists are envious unhappy people and are putty in advertisers hands. That said, leftists make for terrible customers, returning things after they've been used, not paying their bills, zero loyalty, constant complaining, not reading the directions and needing hand holding. Many a business has gone bankrupt from attracting too many leftist customers.