This comment just brought it to mind.
Every time you ZOT an aspiring conservative with an open mind but who could be an asset to the cause with a little bit of steering in the right direction, you're making a conscious decision to sending them over to the RINO conversion shops - Hannity's or the Daily Mail forums in the UK - or worse, to left wing talkboards like Guardian Talk.
So since you're doing that already and it pleases you to do so, AND they do get advertising revenue, have you thought of charging them a commission for referrals?!
Jim built FR from nothing but a noob foreigner knows a better way. The all inclusive Rino tent. Liberalism has worked so well in the UK.