(Government Motors) G.M. Saying Goodbye to Mr. Goodwrench

NY Slimes ^ | 11/9/2010 | Richard S Chang

[markomalley]

For more than three decades, Goodwrench has been the name of the service department of General Motors‘ dealers. Its ad mascot was Mr. Goodwrench, a pleasant, clean-cut mechanic (though he was played with more sass by Stephen Colbert in a series of commercials in 2003, as you can see above).

But now that G.M. and its new marketing boss, Joel Ewanick, are putting an emphasis on the automaker’s four core brands, Mr. Goodwrench is getting the boot.

G.M. said Monday it will phase out the Goodwrench name in the United States on Feb. 1.

“This is more than a name change — it is a declaration of our commitment to our customers,” said Steve Hill, vice president and general manager of G.M. customer care and aftersales.

[markomalley]

Obviously, Mr Goodwrench is a misogynist term that cannot be allowed in a government owned enterprise entity.

[Mobties]

Mr. Monkeywrench is changing all sorts of things at GM.

[WOBBLY BOB]

Maybe Pelosi can be the new Mrs Goodwretch.

[elpadre]

typical government ethos - if it works and makes money get rid of it!

[Cicero]

Goodwrench will be replaced by the Certified Service tag.

Certified as halal by Sultan Barak Hussein.

[Frantzie]

I dumped TV a year ago because most white men are dumb according to almost ALL TV comercials and Obama is a saint. The NFL, NBA, NCAA and MLB said we should worship Obama.

My guess is Mr. Goodwrench is some dumb white cracker who may have some “cracker babies” than Obama’s pal wants to kill.

[Sloth]

He’s been replaced by Mr. Goodhammer & Mr. Goodsickle.

[GOPsterinMA]

Or “Ex-Speaker-Madam-Goodwretch”.

[Virginia Ridgerunner]

There was nothing good in “Goodwrench” anyway-—really crappy service department at our local dealership, which incidentally just switched from Chevy to Chrysler. Go figure!

[workerbee]

New mascot: a big toilet.

[yefragetuwrabrumuy]

GM has long been at a disadvantage, because it could never figure out how to duplicate the success of the Chrysler Turbo Encabulator.

http://www.youtube.com/watch?v=rLDgQg6bq7o

[FrankR]

No one with any American pride is going to buy the damn things anyway, so who needs service?

After warranty time is over, I don't use dealer service anyway, they're way too expensive and have a huge markup on parts.

Another casualty of "big government".

[RightGeek]

They have a new chief mechanic who knows all about cars:

[Vigilanteman]

Mr. Goodwrench is an asset who is worth hard cash.

Anyone remember the dog and the gramophone from RCA Victor? He disappeared from the U.S. market in the early 1960’s. However, the trademark is still selling electronics in Japan for Japan Victor Corporation.

Does anyone remember the Disney film/animation combination Song of the South? It was banned in America for being politically incorrect, but I have the VHS purchased in Japan in English with Japanese subtitles.

[AFreeBird]

Um, I think you mean: mrs Goodwench, or mrs Goodwretch.

[RckyRaCoCo]

Mr. Bailout

[KarlInOhio]

Looking at the other side, I never really liked how GM bragged about how good their mechanics were at the same time so many other brands were bragging that you really won't need a mechanic except for changing some fluids and rotating your tires. I wondered if in upper level GM engineering meetings they decided to use cheaper parts because to spend a could hundred extra dollars per car on quality would cut out thousands of dollars of profitable repairs down the road (as shown by the repair record of my Saturn versus my previous Mazda and my current Honda).

[theDentist]

Well, hello Mr Goodwrench. Can you help me with a...
'Teleprompter' problem I've been experiencing?

[MinuteGal]

With ObamaMotors going to produce cars no one wants to buy, it should hire the Maytag snoozing guy as its corporate mascot.

Leni