The best move she could have made... but she didn’t reinvent anything, conservative activism has been out there for quite a while, it’s just been looked upon with disdain by many ... until now!!!
It’s been a while since anybody ran such a large ground-pounding type campaign in this area. But media in the ground between New York and Philadelphia is so expensive, an insurgent campaign has no alternative.
That is why we so rarely get change-over in New Jersey. Only incumbents on the take have enough money to run a media-intensive campaign.