Yeah, I just watched all videos on her website. With the exception of the newest one, they all have been bad. Having her lecturing people on the ads (same lecture, three ads) is not the way to convince people. And you are right. There’s no ad where she speaks directly to the camera, and talk to the viewers. Who does her campaign?
One of the inherent problems with getting real people to run for office is that they don't have the PR knowhow or resources to make them look like anything but what they are - amateurs.
Now, it's "amateurs" that we actually want in office but getting them elected requires making them look like pros. And most of the pros will steal the message, look like pros and get elected.
This is a serious problem that few ever talk about. It's also hard to overcome without selling out to what you don't want in the first place.