[az_gila]

The article seems a bit conflicted. Approaching takeoff speed and getting stopped again in 3500 ft. is a bit much to believe.

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Well, it wasn't because of a headwind, NOAA reports only 6 to 8 mph winds all day....:^)

Sounds like a bit of sensationalist reporting...

[USNBandit]

If I can fire the dormant brain cells that hold this info.....Alaska flies a 737 fleet. The 737 has Auto Brakes that are selectable and I think the selection for takeoff is Auto Brakes 4, in case you abort. That is maximum, lap kids flying, type braking.

I had a buddy that was going into one of the shorter runways around LA (the one where SWA ran off the end.) He was flying right seat and they set up for a flaps 40 landing and decided for the heck of it to select Auto Brakes 3. When they touched down and the brakes activated it was really impressive. So impressive that the passengers were screaming and my buddy and his captain decided not to pick that setting again.