Not meaning to go green, but why do they have two packages for the product - the bag inside the box. There’s no need and the consumer has to pay for the packaging. Eliminate one or the other and lower the price. Plus less packaging equals less to go wrong.
Just a bag: Crushed cereal
Just a box: Stale cereal
Crush-proof, air-tight container: More expensive than a box and bag, takes up more room in a landfill.