Murdoch Confirms Wall Street Journal's New York Edition (Rupert disses NY Times...)

Ad Age ^ | 3/2/10 | Nat Ives

[jimbo123]

News Corp. Chairman-CEO Rupert Murdoch confirmed today for the first time what everyone in New York media already knows: The Wall Street Journal will launch its New York edition in April.

It's a direct thrust at The New York Times, whose New York metro advertisers haven't had an efficient alternative in the Journal before. Now those marketers will have a new possibility, a prospect that's already tempted Bloomingdale's and Bergdorf Goodman

-snip-

"We're adding a whole new section and taking on reporters and editors," Mr. Murdoch added. "We believe that, in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did. In so doing, they have mistakenly overlooked the most fascinating city in the world -- and left the interests and concerns of people like you far behind them. I promise you this: The Wall Street Journal will not make that mistake."

[jimbo123]

More bad news for the NY Times...

[Nonstatist]

That fruitburg Sulzberger is going down..

[Nick Danger]

Good. This forces the Times to spend money they don't have to defend their turf. It can only hasten their demise. And make them less attractive to any buyer.