This could be over in 30 days if the Mexican govt did just one thing. Announce to the military leadership that if they kill a Zeta they can keep all of the dead Zetas possessions.
I’m with you. The only way to dissuade involvement in such a lucrative enterprise, is to take away the luster: immediate death. It brought down Escobar when his family was at risk; obviating any perceived gains in the drug trade.