Ask the families of loved ones who have died as a result of it.
For example, 45,000 people died as a result of motor vehicle accidents in 2005 (http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5807a1.htm. "In 2005, the most recent year for which data are available, 45,520 deaths in the United States were related to motor vehicles.") Motor vehicular deaths aren't being given the hype and coverage because a small (relatively) portion of the population died.
It's Obama declaring a "national disaster" and the media-assisted hype bothering us.