Posted on 08/10/2009 8:14:49 PM PDT by givemELL
(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail of online marketing campaigns. With viral marketing, it is possible for the message to reach millions in a matter of hours. Marketers and scientists alike have been studying this phenomenon in the hopes that it will yield information about human dynamics.
“There has been a lot of research done on social networks,” Esteban Moro tells PhysOrg.com. “However, until now it has been rare to get feedback from an actual performed experiment. Most research on social media is done with data that is inferred. But we have real experimental data for the basis of our model.” Moro is a scientist at the Institute of Mathematical Sciences at Carlos III University in Madrid, Spain. Along with José Luis Iribarren at an IBM division based in Madrid, Moro devised a viral marketing experiment that provides some quantitative conclusions about how something goes viral online. Their work appears in Physical Review Letters: “Impact of Human Activity Patterns on the Dynamics of Information Diffusion.”
(Excerpt) Read more at physorg.com ...
great. Thanks!
Nothing new under the sun.
As far as I can tell the “technique” is getting your information to people who move it faster than those who move it slower. Wow, am I ever so impressed.
What does that mean for us? Getting teeny boppers to pass along breakthroughs in supply-side economics?
“...tell the “technique” is getting your information to people who move it faster than those who move it slower.”
I guess that means getting your message to people who don’t do anything but pass messages — not working or doing anything else.
Yes, it may be as simple as you point out. KISS works well, however, and, speed is important now as it has always been.
You are correct about the piece not being rocket science, but, much has been won in history with only small advantages.
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