Sure, it's tempting just to get my hands on the 960,000 people on the subscribers/former subscribers lists, and some of the demographic data built up over the years regarding those subscribers.
That's probably worth a million bucks a month profit from renting out segments of it once the economy improves.
BTW, there are other "assets" that are worth far more than that ~ which makes me suspect that all the $1 gets you is the tradename and tradedress ~ not even a chair to sit in.
My guess is that the $1.00 sales price gives you the “right” to lose about $1.5 million a month.