The fact the left and the MSM hate her tells me all I want to know.
Look how they behaved last Presidential Election cycle; they did all they could to pump up McCain, and to a lessor extent, Rudy. Two losers they knew were going to be the easiest to defeat because out of all the candidates, they had strayed the farthest from the base.
Sarah excites the base. Furthermore, she is not afraid to fight back and fight back hard on a continual basis.
She is a fighter and exactly the candidate the GOP needs to coalesce around.
That's an excellent reason to like her, one of the best, in fact.
But you DO have to do the analysis, in the primary season, with her campaigning and under fire, of whether or not she is the best candidate to put up against the Democratic nominee in 2012 (assuming there are elections in 2012, and assuming that the Democratic Party has not been outlawed by then).