Here’s my theory. And I think its right becasue I am always right most of the time.
Leno and Conan are the big talk now. Letterman has been taking a backseat to their transition. Letterman needs his name in the spotlight. They anticipated people talking about this. They more people talk about it the better.
“”I don’t care what they call me as long as they call me.””
Just like Rush. Rush’s rating skyrocket everytime his name is in the news for good or for bad.
There may be some truth to that.
However, Letterman has been a hateful, unfunny asshole for a number of years now. This is nothing new, just the same nasty, “I’m hip, because I have no morals” turned up a notch.
About the time he started wearing his New York punk liberlism on his sleeve actually.