[1010RD]

I like the olden days when it was just called “lying”.

[CutePuppy]

I believe the operative term became "parsing", such as "it depends on what the meaning of the word is is".

Seriously, though, controlling and driving the message and defining the opponent(s) is extremely important and should not be discounted.

We [should] have learned this both from Clinton's PR machine, as well as from failures of HillaryCare, success of Gingrich's Contract with America and complete lack of coherent communication of GOP policies from two Bush administrations and Republican Congress (majority or minority).