http://www.amsa.org/hp/RandD.cfm
http://angrybear.blogspot.com/2008/01/pharma-research-versus-adminmarketing.html
http://www.sciencedaily.com/releases/2008/01/080105140107.htm
Go to your family doctor any day of the week around lunchtime and see if someone is bringing in lunch for the staff. Pharma companies cater lunch to lots (most?) doctor offices every day of the week. The reps fight over who gets to bring in lunch. They still give docs free trips to conferences which are really just vacations. My hat is off to any doctor who refuses to take perks from the pharma companies, but they are in the minority.
I know that pharma companies are in business to make a profit, and I have no problem with that. But I can’t stand to hear them whining about how much R&D costs when they are really just trying to find more and more people who “need” their product, even though there is often little or no benefit to the patient. Example: giving statins to children where this is no benefit shown but the companies expect to make billions of dollars off this new market segment anyway.
Pharma reps bringing sandwiches to an office is happening but I still want to know where you get your figures of marketing vs R & D?