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McCain Campaign Memo: Reading the Exit Polls
The Drudge Report ^ | 11-3-08 | Matt Drudge

Posted on 11/03/2008 2:08:06 PM PST by Mrs.Z

Drudge headline on an internal memo from Republicans on the exit polls.

(Excerpt) Read more at drudgereport.com ...


TOPICS: Breaking News; News/Current Events
KEYWORDS: 2008polls; electionday; exitpolls; mccain; obama
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1 posted on 11/03/2008 2:08:07 PM PST by Mrs.Z
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To: Mrs.Z

Interesting take from the Republicans.


2 posted on 11/03/2008 2:08:53 PM PST by Mrs.Z ("...you're a Democrat. You're expected to complain and offer no solutions." Denny Crane)
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To: Mrs.Z

McCAIN CAMPAIGN MEMO: READING THE EXIT POLLS
Mon Nov 03 2008 16:53:14 ET

As we have seen in previous election cycles, the exit poll results do leak early and that ends up influencing the coverage of the race before even the first state polls close at 6:00 PM Eastern.

However, we want to remind the campaign that the media’s own post-election study of the exit polls in 2004 showed that the exit polls overstate the Democratic candidate’s support. Therefore, we would discourage a rush to judgment based on the exit polls and wait until there has been a representative sampling of actual tabulated results from a variety of counties and precincts in a state.

Here are the key points to keep in mind when the exit poll data starts being leaked:

1. Historically, exit polls have tended to overstate the Democratic vote.

2. The exit polls are likely to overstate the Obama vote because Obama voters are more likely to participate in the exit poll.

3. The exit polls have tended to skew most Democratic in years where there is high turnout and high vote interest like in 1992 and 2004.

4. It is not just the national exit poll that skews Democratic, but each of the state exit polls also suffers from the same Democratic leanings.

5. The results of the exit polls are also influenced by the demographics of the voters who conduct the exit polls.

After the 2004 election, the National Election Pool completed a study investigating why the exit polls that year showed John Kerry over performing 5.5 net points better than the actual results showed him to have done. Their conclusion was that the primary reason the exit polls was that Kerry voters and Democrats were more likely to participate in the exit polls.

“Our investigation of the differences between the exit poll estimates and the actual vote count point to one primary reason: in a number of precincts a higher than average Within Precinct Error most likely due to Kerry voters participating in the exit polls at a higher rate than Bush voters. There has been partisan overstatements in previous elections, more often overstating the Democrat, but occasionally overstating the Republican.

We believe that this will hold true this year. The recent Fox News survey showed that 46% of Obama voters said they were very likely to participate in the exit polls, while just 35% of McCain supporters are.

In fact, even the 2004 exit poll report noted that higher turnout nationally and higher levels of voter interest in both 1992 and 2004 correlated with greater Within Precinct Error.

The overstating of the Democratic vote did not only occur in the national exit polls, but also occurred in the state exit polls. The 2004 exit poll report cited that the Kerry vote was overstated by more than one standard error in 26 states, while the Bush vote was overstated in just four states. So we should also expect the individual state exit polls on Tuesday to be more Democratic as well.

So given that turnout is expected to be even higher than 2004 and that Democrats are more likely to participate in the exit polls, this means we should expect greater fluctuation and variation in the exit polls from the actual election results.

The 2004 exit poll report also showed that the greatest error in the exit poll came in precincts where the interviewer was younger. The completion rates were lower and the refusal rates and Within Precinct Error was higher when the interviewers were under the age of 35.[6] Complicating this is that nearly half the interviewers were under the age of 35, including 35% who were 18-24 and another 15% were 25-34.

Conclusions

Based on the previous exit poll results, we should expect once again that Tuesday’s exit poll data could overstate the Obama vote and under represent the McCain vote.

It is important that the campaign make sure the media realizes this, so that when the exit polls do leak, people do not overreact to the early exit poll data. Rather than looking at the exit polls, we should wait until we start seeing actual election results from key precincts and counties to gauge who won the election.


3 posted on 11/03/2008 2:11:05 PM PST by Onerom99
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To: Mrs.Z
Here are the key points to keep in mind when the exit poll data starts being leaked:

1. Historically, exit polls have tended to overstate the Democratic vote.

2. The exit polls are likely to overstate the Obama vote because Obama voters are more likely to participate in the exit poll.

3. The exit polls have tended to skew most Democratic in years where there is high turnout and high vote interest like in 1992 and 2004.

4. It is not just the national exit poll that skews Democratic, but each of the state exit polls also suffers from the same Democratic leanings.

5. The results of the exit polls are also influenced by the demographics of the voters who conduct the exit polls.

After the 2004 election, the National Election Pool completed a study investigating why the exit polls that year showed John Kerry over performing 5.5 net points better than the actual results showed him to have done. Their conclusion was that the primary reason the exit polls was that Kerry voters and Democrats were more likely to participate in the exit polls.

I've do doubt this will happen again. Remember W's very stoic statement to the early exit polls ("It is what it is.") We need to remember to not overreact and just wait it out as well.
4 posted on 11/03/2008 2:11:57 PM PST by CottonBall
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To: Mrs.Z

It’s more than their “take” or opinion, it’s the truth.
You do remember 2004?


5 posted on 11/03/2008 2:12:25 PM PST by snarkytart
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To: Onerom99

Is this like when the called the state of Florida for Gore before th Panhandle region had voted..?


6 posted on 11/03/2008 2:12:57 PM PST by Lady GOP
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To: Onerom99

Nevada Early Voter Exit Poll shows Obama up 5% among 16k early voters who took the exit poll.

This is great news for McCain IMO as Dems are outvoting Republicans in early voting. The exit polls overstated Obama’s support in the primaries.


7 posted on 11/03/2008 2:13:02 PM PST by Onerom99
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To: CottonBall

Oops - the key points and paragraph after are from the memo. My italics didn’t work as expected ;(


8 posted on 11/03/2008 2:13:17 PM PST by CottonBall
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To: Mrs.Z

Anyone who remembers 2000 knows exit polls are not even worthy to be put on the toilet roll.

Doubly so this time easy.

The Obamnunists will be walking out with strobe lights on looking for a pollster to brag to about how many times they voted for the messiah.


9 posted on 11/03/2008 2:14:27 PM PST by Names Ash Housewares (Refusing to kneel before the polling gods and whimper. FIGHT!)
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To: Lady GOP

I’m thinking they’ll call the entire election before Californians even get up.

Is it just me, or does the MSM seem even more biased and blatant about it this year?


10 posted on 11/03/2008 2:14:50 PM PST by CottonBall
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To: Mrs.Z

Conversely, anything less then the overstated amounts that Kerry got, should worry the hell out of the Obamunists.


11 posted on 11/03/2008 2:16:22 PM PST by Names Ash Housewares (Refusing to kneel before the polling gods and whimper. FIGHT!)
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To: snarkytart

IMHO it should be a federal felony to do any early calls, including “polls”.

Conservatives work for a living and don’t worship the sound of our own voices.

We have better things to do after we participate in the only poll that counts.


12 posted on 11/03/2008 2:16:31 PM PST by Mrs.Z ("...you're a Democrat. You're expected to complain and offer no solutions." Denny Crane)
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To: TitansAFC; meandog; onyx; MARTIAL MONK; GulfBreeze; Kuksool; freespirited; Salvation; furquhart; ...
The McCain List.

Text of memo in post 3

In short, don't be discouraged on intimidated by pro-Obama exit polls. They will overstate his support.

13 posted on 11/03/2008 2:16:40 PM PST by Norman Bates (Freepmail me to be part of the McCain List!)
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To: Mrs.Z

Great memo - thanks for posting! They are absolutely right too.


14 posted on 11/03/2008 2:17:29 PM PST by Sibre Fan
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To: Mrs.Z

I don’t worry about polls.


15 posted on 11/03/2008 2:18:43 PM PST by cripplecreek (Paying taxes for bank bailouts is apparently the patriotic thing to do. [/sarc])
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To: Mrs.Z

It is a fact not a take that has been known since 2004. I received a call around 2p.m. on election day in 2004 from someone inside the campaign who said to get the word out to ignore exist polls because they were not correct.

IMHO Exit polling should be forbidden because it is going to leak.


16 posted on 11/03/2008 2:25:13 PM PST by PhiKapMom ( BOOMER SOONER -- VOTE FOR McCAIN/PALIN2008! LetsGetThisRight.com)
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To: Names Ash Housewares
These exit “polls” are intended by the media to sway the people who have not yet voted to Obama, and discourage McCain voters. That is their sole purpose and function. The exit polling in 2004 called a Kerry victory, and we know what really happened.

This morning on Good Morning America, George Stephanopoulus was practically giddy as he was crowing about the polls being “remarkably consistent” in Obama’s favor. He was sporting a broad smile, and Diane Sawyer was cooing softly in the background.

They're all IN THE TANK for the Chosen 0ne, and the farcical exit “polling” is just part of the shameless attempt to push their guy over the top.

17 posted on 11/03/2008 2:26:31 PM PST by Deo volente
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To: Deo volente

My take is what “the computers” tell who the winner is. Nuff said.


18 posted on 11/03/2008 2:37:13 PM PST by Digger (If RINO is your selection, then failure is your election)
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To: Mrs.Z

Exit polls should be illegal, as should be calling an election prior to the REAL polls closing.


19 posted on 11/03/2008 2:38:56 PM PST by clee1 (We use 43 muscles to frown, 17 to smile, and 2 to pull a trigger. I'm lazy and I'm tired of smiling.)
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To: Onerom99

6. The media is pushing it’s obama agenda and will try to discourage you from voting, especially those in the mountain and western time zones.


20 posted on 11/03/2008 2:39:27 PM PST by TV Dinners (....there's nothing else to eat)
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